The Three Cs Also Mean Clever, Cool, and Creative

Tuesday, January 31st, 2012 Posted in Collaborative Care, Dental Marketing Coach, Dental Marketing Plan, Dental Marketing Tips, Direct Mail Dental Marketing, Internet Dental Marketing, Marketing in a Down Economy, Oral Systemic Health, Social Media and Dental Practice Marketing, Uncategorized | No Comments »

  [caption id="attachment_347" align="aligncenter" width="300" caption="The Three Cs also mean Clever, Cool, and Creative"][/caption] In The Age of Persuasion (I borrowed that title from one of my favorite radio programs: search in www.NPR.org for show times), host and creator Terry O'Reilly takes ...

People Love To Buy, But Hate To Be Sold.

Thursday, January 19th, 2012 Posted in Uncategorized | No Comments »

I consider selling to be the art of allowing someone to make an informed choice as soon as they can be shown the benefit(s) from that choice. Let's analyze that statement's elements to gain a deeper understanding of the definition. Read ...

They May Not Remember What You Say, But They’ll Remember How You Made Them Feel

Thursday, January 5th, 2012 Posted in Dental Marketing Coach, Dental Marketing Tips, Oral Systemic Health | No Comments »

This sage sentiment is emblazoned on the wall of Trojan Professional Services' headquarters.  It's purpose is to remind personnel of this very important fact. Think about the last 'extreme' experience you had with another person or business.  Whether good or bad, ...

Resolve To Champion The Cause!

Sunday, January 1st, 2012 Posted in Blogroll, Dental Marketing Coach, Dental Marketing Plan, Internet Dental Marketing | No Comments »

Dentists, being in an exacting profession, often fall victim to what is termed paralysis by analysis, that is, the tendency to let their perfectionist side get the better of them, leading to a deferred decision to take action. While ...