Want To Schedule More Patients? Get Off Book!
Wednesday, October 24th, 2012 Posted in Dental Marketing Coach, Dental Marketing Tips | No Comments »In our coaching dental team members to convert first-time telephone callers into solid patient appointments or, as we like to say, master the art of first impressions, some of them will express discomfort about 'using scripts.' It's easy to understand ...
Principle Eight of Nine That Will Transform Your Life
Wednesday, September 19th, 2012 Posted in Blogroll, Dental Marketing Tips | No Comments »In Principle 7, we suggested you give the other person a fine reputation to live up to. Principle 8 suggests you: Use encouragement. Make the fault seem easy to correct. One Way To Correct People "You posted the wrong insurance eligibility for this patient. ...
Principle 5 of Nine That Will Transform Your Life
Tuesday, July 24th, 2012 Posted in Blogroll, Dental Marketing Coach, Dental Marketing Tips | No Comments »Dale Carnegie's Fourth Principle, which we shared last time, is to ask questions instead of giving orders. Principle Five is to: Let The Other Person Save Face Sun Tzu, in his treatise The Art of War, posited that a battle should never ...
The Messenger Usually Gets Shot
Tuesday, July 3rd, 2012 Posted in Dental Marketing Tips, Dental Patient Telephone Communication Tips | No Comments »"I'm only the messenger*" is a phrase used by many to precede the delivery of less than welcome news. The fact is, lack of fairness notwithstanding, the messenger of bad news is almost always associated with, and even implicated ...
Principle Three of Nine That Will Transform Your Life
Monday, July 2nd, 2012 Posted in Blogroll, Dental Marketing Tips | No Comments »In our last post, we discussed calling attention to peoples' mistakes indirectly. The third of Dale Carnegie's Nine Principles That Will Transform Your Life is to: Talk about your own mistakes before criticizing the other person. Your professional success is directly related ...
Nine Principles That Will Transform Your Life
Friday, June 8th, 2012 Posted in Dental Marketing Tips, Dental Patient Telephone Communication Tips | No Comments »These are taken directly from the classic How To Win Friends And Influence People by Dale Carnegie. I mentioned to a psychologist friend of mine that I rediscovered the text and was on my third reading. His reply was "don't ...
The Three Cs Also Mean Clever, Cool, and Creative
Tuesday, January 31st, 2012 Posted in Dental Marketing Plan, Dental Marketing Tips, Internet Dental Marketing, Oral Systemic Health, Social Media and Dental Practice Marketing, Uncategorized | No Comments »[caption id="attachment_347" align="aligncenter" width="300"] The Three Cs also mean Clever, Cool, and Creative[/caption] In The Age of Persuasion (I borrowed that title from one of my favorite radio programs: search in www.NPR.org for show times), host and creator Terry O'Reilly takes ...
What Old Friends Teach Us
Monday, December 26th, 2011 Posted in Blogroll, Dental Marketing Coach, Dental Marketing Tips | No Comments »I just returned from a business trip to California. While there, I had the opportunity to see two friends. One I've known since graduate school (a long time ago). The other friend I've known since first grade (an even longer ...
Hate Being Sold But Love To Buy? You’re Not Alone
Sunday, December 18th, 2011 Posted in Collaborative Care, Dental Marketing Coach, Dental Marketing Tips, Marketing in a Down Economy | No Comments »The key to Sales - Let People Sell Themselves It's been said that people hate to be sold, but love to buy. Allow me to help navigate this shallow sea of semantics for a moment. We are all salesmen (both men ...
Under Promise and Over Deliver
Thursday, December 8th, 2011 Posted in Dental Marketing Tips, Dental Practice Branding | 1 Comment »I just returned from my local auto service facility. I asked what would be the price to replace a headlight. Fifty dollars was the answer. Thirty minutes later, while heading back to get my car I found ...