The Three Cs Also Mean Clever, Cool, and Creative
Tuesday, January 31st, 2012 Posted in Dental Marketing Plan, Dental Marketing Tips, Internet Dental Marketing, Oral Systemic Health, Social Media and Dental Practice Marketing, Uncategorized | No Comments »[caption id="attachment_347" align="aligncenter" width="300"] The Three Cs also mean Clever, Cool, and Creative[/caption] In The Age of Persuasion (I borrowed that title from one of my favorite radio programs: search in www.NPR.org for show times), host and creator Terry O'Reilly takes ...
People Love To Buy, But Hate To Be Sold.
Thursday, January 19th, 2012 Posted in Uncategorized | No Comments »I consider selling to be the art of allowing someone to make an informed choice as soon as they can be shown the benefit(s) from that choice. Let's analyze that statement's elements to gain a deeper understanding of the definition. Read ...
Sorry we can’t be Friends, but will you still Like Me?
Wednesday, October 19th, 2011 Posted in Dental Marketing Tips, Social Media and Dental Practice Marketing, Uncategorized | No Comments »10-19-11 was a blessed event for me; well, maybe not for me as much as for my business. Okay, maybe not blessed either, but a milestone, of sorts, nonetheless. Just what sort, I cannot say. 10-19-11 is the day I reached 5000 ...
You can’t have it both ways
Sunday, August 28th, 2011 Posted in Dental Marketing Coach, Dental Marketing Tips, Marketing in a Down Economy, Uncategorized | No Comments »[caption id="attachment_319" align="aligncenter" width="300" caption="Aim Dental Marketing Precursor American Dental Company's Newsletter Comic Strip"][/caption]
Acid Test For Practice Growth
Saturday, June 18th, 2011 Posted in Blogroll, Dental Marketing Coach, Dental Marketing Tips, Uncategorized | No Comments »Test your and your team’s attitude toward two seemingly different types of patient. Scenario One: Bill, your good patient Fred’s best friend, is getting married, and wants a complete smile makeover in time for his big day. Scenario Two: Mary, who ...
What do you do with Price Shoppers?
Friday, May 13th, 2011 Posted in Dental Marketing Coach, Dental Marketing Tips, Uncategorized | No Comments »Price Shopper. The very term strikes fear in the heart of many a dental team member (and disdain in many others’). Before you rush to judgment, consider how many times you (and I), when shopping for a new product or service, first ...
Tip #10
Wednesday, April 6th, 2011 Posted in Dental Marketing Tips, Internet Dental Marketing, Marketing in a Down Economy, Social Media and Dental Practice Marketing, Uncategorized | 1 Comment »REV YOUR MARKETING FOR 2011 AND BEYOND! Tip #10: How to Post, When to Post, What to Post Now that you’ve successfully set up your Facebook page and built a network of friends, what’s next? Next, it’s time to plan your posting ...
Tip #9
Thursday, March 24th, 2011 Posted in Internet Dental Marketing, Marketing in a Down Economy, Social Media and Dental Practice Marketing, Uncategorized | No Comments »Tip #9: Build your Network As a dental practice, you already have a group of friends out there and many, if not most, are on Facebook. Once you have your Facebook page successfully set up, it’s time to start recruiting your patients to ...
Tip #6 (seo)
Tuesday, November 30th, 2010 Posted in Dental Marketing Coach, Internet Dental Marketing, Social Media and Dental Practice Marketing, Uncategorized | No Comments »Part II: Optimizing your Pages within Facebook Tip #6: Own your Brand One of the first things to do when setting up a fan page in Facebook is select a name. It seems easy and obvious enough, but far too many people try ...
Want to increase your net? Cast a broader One!
Wednesday, April 28th, 2010 Posted in Dental Marketing Coach, Uncategorized | 9 Comments »Adopt a ‘multidisciplinary approach’ to marketing not only helps grow your practice As the distinction between oral and overall health continues to blur, the opportunity to develop patient referral sources from both within and outside of dentistry continues to expand. Referrals from ...