10.19.11

Sorry we can’t be Friends, but will you still Like Me?

Posted in Dental Marketing Tips, Social Media and Dental Practice Marketing, Uncategorized at 10:27 am by admin

10-19-11 was a blessed event for me; well, maybe not for me as much as for my business.  Okay, maybe not blessed either, but a milestone, of sorts,  nonetheless. Just what sort, I cannot say. 10-19-11 is the day I reached 5000 friends on my Facebook Page.  As you may already know, this now (unless and until Facebook changes its rules) means ...

Permalink Comments

09.28.11

The Four Keys To Connecting With The Caller

Posted in Blogroll, Dental Marketing Coach, Dental Marketing Tips, Marketing in a Down Economy at 7:16 pm by admin

Number Four: Ask the right questions at the right time in the right way Now that you've comfortable establishing rapport, conveying empathy and exuding enthusiasm, it's time to place yourself firmly and squarely in control by asking the right questions in the right way at the right time. In other words, knowing what to ask is only half the recipe for success: ...

Permalink Comments

08.28.11

The Four Keys To Connecting With The Caller

Posted in Dental Marketing Coach, Dental Marketing Tips at 8:07 pm by admin

Number Three: Exude Enthusiasm Now that we're comfortable with establishing rapport and conveying empathy, the time has come to talk about EXUDING ENTHUSIASM!!!!!! Enthusiasm is contagious.   We tend to adopt the energy level of the person on the other end of the line.  Obviously, this does not mean inappropriate outbursts of energy, but rather a realistic expression of the sense of pride, comfort ...

Permalink Comments

You can’t have it both ways

Posted in Dental Marketing Coach, Dental Marketing Tips, Marketing in a Down Economy, Uncategorized at 7:15 pm by admin

    [caption id="attachment_319" align="aligncenter" width="300" caption="Aim Dental Marketing Precursor American Dental Company's Newsletter Comic Strip"][/caption]

Permalink Comments

07.31.11

The Four Keys To Connecting With The Caller

Posted in Dental Marketing Coach, Dental Marketing Tips, Marketing in a Down Economy, Oral Systemic Health at 8:58 pm by admin

Two of Four: Convey Empathy The second of our four keys to successfully connecting with first-time callers is the ability to feel, not simply for, but with your caller. The effective conveyance of empathy requires a high level of what is termed emotional intelligence, that is, the ability to sense where a person 'is' emotionally and demonstrate to that person that you ...

Permalink Comments

07.11.11

The Four Keys To Connecting With The Caller

Posted in Dental Marketing Coach, Dental Marketing Tips, Marketing in a Down Economy at 9:26 pm by admin

The four keys to connecting with first-time telephone callers are: Establishing Rapport Conveying Empathy Exuding Enthusiasm and Asking The Right Questions In The Right Way At The Right Time The order in which these take place are rarely the same in any given call. Some may occur simultaneously, while others may occur at several points during the call.  Almost without exception, the early phase of ...

Permalink Comments

06.29.11

Choose your words carefully

Posted in Blogroll, Dental Marketing Coach, Dental Marketing Tips at 8:05 am by admin

It’s important for your dental team to really think about what they’re going to say when they receive a patient phone call. For example, I attended a lecture where we were asked to indicate our preference between the following workshop titles: Proposed Title I: Sexual Harassment in the Workplace, and Dealing with Racism Proposed Title II: Men and Women as Allies and Friends, and ...

Permalink 1 Comment

06.18.11

Acid Test For Practice Growth

Posted in Blogroll, Dental Marketing Coach, Dental Marketing Tips, Uncategorized at 10:54 pm by admin

Test your and your team’s attitude toward two seemingly different types of patient. Scenario One: Bill, your good patient Fred’s best friend, is getting married, and wants a complete smile makeover in time for his big day. Scenario Two: Mary, who just received one of your New Patient Invitation Mailings, wants to know how much a crown costs. Who would you rather ...

Permalink Comments

05.13.11

What do you do with Price Shoppers?

Posted in Dental Marketing Coach, Dental Marketing Tips, Uncategorized at 2:08 am by admin

Price Shopper. The very term strikes fear in the heart of many a dental team member (and disdain in many others’). Before you rush to judgment, consider how many times you (and I), when shopping for a new product or service, first ask how much something costs.  You’ll likely find that you are a price shopper too! Someone asking about price could very ...

Permalink Comments

04.06.11

Tip #10

Posted in Dental Marketing Tips, Internet Dental Marketing, Marketing in a Down Economy, Social Media and Dental Practice Marketing, Uncategorized at 5:35 pm by admin

      REV YOUR MARKETING FOR 2011 AND BEYOND! Tip #10: How to Post, When to Post, What to Post Now that you’ve successfully set up your Facebook page and built a network of friends, what’s next?  Next, it’s time to plan your posting schedule. Tread carefully. Facebook makes it easy for your fans to choose to ignore you. It only takes two clicks for your ...

Permalink 1 Comment